Author Archives: Helen Knight

Tips for a better media interview

Sometimes the people who have the most to offer are reluctant to talk to the media. It may be a sense that everyone already knows the information (they don’t) or a fear of being misrepresented.  

Some sources say that they had a 20-minute interview and only one line was used in the story or they weren’t quoted at all.  This happens.  Writers end up discarding information that doesn’t fit the story’s direction.  It’s possible that another source said basically the same thing or the journalist altered the direction of the story, making portions of the interviews irrelevant. 

Some things are beyond your control, but here are some ways to improve your chances of being quoted as the savvy expert you are.

  • Before the interview, read recent articles the reporter has written to get a feel for their style and interests.
  • Ask about the story’s direction, how the interview will take place (many are via telephone). You can also see if the reporter can send over some questions.  (Some do, and some don’t. Plus, they can’t really send you all their questions; something you or someone else says may spark new ideas.) 
  • Research the topic and make notes.
  • Anticipate questions. Put yourself in the reporter’s shoes and think about what their audience wants to know. How will X affect your industry? What is the upside? What could go wrong? 
  • Think about who else is likely to be interviewed.  What can you say that’s different and will reflect well on you and your company? 
  • Write key messages – these are the ideas you’d like readers to takeaway. They’re two or three sentences long and can be delivered in 30 seconds or less and they should reflect your personal or corporate brand.  Then review your company’s key messages and try to connect this story’s response to your company’s brand statements.  
  • Keep your written responses in front of you during the interview and bridge to them when it makes sense.   
  • During the interview, kill all distractions. Turn off your computer screen, ignore texts, and close your door–treat a phone conversation as if the reporter were there in person.

It may sound like a lot of work, but it’s well worth it.  You’re potentially reaching thousands of readers, influencing how people think about the story, and reinforcing your position as an industry thought leader.



NAMSAP announces agenda for 2017 Annual Conference

National speakers include Rear Admiral Pamela Schweitzer, CMS’s John Albert and U.S. Senator Bill Cassidy, MD

BALTIMORE, MD (September 7, 2017) — The National Alliance of Medicare Set-Aside Professionals (NAMSAP) has announced the speakers and agenda for its 2017 Annual Conference, taking place September 27 through September 29 at the Renaissance Baltimore Harborplace Hotel.

The conference features an impressive line-up of nationally recognized speakers, including Rear Admiral Pamela Schweitzer, PharmD, Assistant Surgeon General and Chief Pharmacy Officer, U.S. Public Health Service. U.S. Senator Bill Cassidy, MD of Louisiana and Bradley Martin, PharmD, PhD, with the University of Arkansas and a regular contributor to Centers for Disease Control (CDC) research publications, will join her on the “War on Opioids – Where Are We Now?” panel. Additionally, John P. Albert, senior technical advisor for the Centers for Medicare and Medicaid Services (CMS) Division of Medicare Secondary Payer Operations, discusses Section 111 Reporting and MSP Compliance.  

“We have excellent content and prominent speakers to cover the ever-changing landscape of MSP compliance and MSAs, making this the preeminent educational event for our industry,” said NAMSAP President Shawn Deane, JD, MEd, MSCC, CMSP, with ISO Claims Partners. Topics range from the latest on conditional payments, re-reviews, and non-submit programs to pending legislation and the impacts of the Trump administration and the new Workers' Compensation Review Contractor. Topic descriptions can be found at

A pre-conference session, slated for 9 a.m. to noon on September 27, updates attendees on legislation, regulations and significant case laws, the new Workers’ Compensation Medicare Set-Aside Reference Guide, and use of the RED BOOK pricing methodology. 

For registration and other information, please see or contact Angie Coleman at or 630-617-5047.


The National Alliance of Medicare Set-Aside Professionals (NAMSAP) is the only non-profit association exclusively addressing the issues and challenges of the Medicare Secondary Payer Statute and its impact on workers’ compensation and liability settlements. Through the voluntary efforts of our members, NAMSAP is a forum for the exchange of ideas and is a leading resource for information and news in this constantly evolving area of practice. The collective knowledge of our members and NAMSAP’s resources will provide attorneys, nurses, settlement planners, claims professionals, and others with the ingredients essential to their success.

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Media Contact:  Angie Coleman, NAMSAP, 630-617-5047,

MedRisk promotes Mike Ryan to CEO / Founder Shelley Boyce continues to set the company’s vision as Executive Chairman

King of Prussia, Pa. (September 12, 2017) — Mike Ryan has been promoted to Chief Executive Officer and President of MedRisk, the leading managed care company specializing in physical rehabilitation within workers’ compensation. Founder Shelley Boyce is maintaining an active role as Executive Chairman.

“Mike’s strategic thinking and outstanding leadership have been pivotal to our record-breaking growth,” said Boyce, noting that MedRisk has experienced a 21 percent organic compound annual growth rate during Ryan’s six-year tenure.

As CEO and President, Ryan is responsible for MedRisk’s performance, overseeing strategic business initiatives and providing organization-wide leadership. Boyce is focusing on the ongoing evolution of the company’s product offerings and broader business partnerships.

Ryan has over 19 years’ experience in the insurance industry, having worked with major workers’ compensation carriers and third party administrators. He joined MedRisk in 2011 to develop and implement company-wide growth initiatives and became President in 2013.

"Advances in telehealth and value based care provide MedRisk with incredible opportunities,” Ryan said.  "We need to build for the future and Shelley has the entrepreneurial spirit and vision to drive those innovations.”

Founded in 1994 and listed as one of the Inc. 5,000 fastest growing privately held companies for 11 consecutive years, MedRisk counts over 115,000 providers in its network and serves almost 500,000 injured workers every year. MedRisk is the largest managed care organization dedicated to the physical rehabilitation of injured workers and holds direct contracts with more than 80 percent of the nation’s top workers’ compensation insurers and TPAs.

About MedRisk

Based in King of Prussia, Pa., MedRisk is the leader in physical rehabilitation solutions for the workers’ compensation industry. The company’s programs deliver savings and operational efficiencies that are significantly greater than traditional programs. MedRisk, which has successfully completed a SSAE 16 Type II examination, ensures high quality care and delivers outstanding customer service. To that end, all customer service professionals, healthcare advocates and physical therapists are based in the U.S. Customers include insurance carriers, self-insured employers, third-party administrators, state funds, and case management companies. For more information, visit or call 

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Media Contacts: 
Helen King Patterson, APR, King Knight Communications, 813-690-4787;
Rommy Blum, MedRisk, 800-225-9675 ext. 1150;