My good friend Yvonne Guibert has started the Experts in WorkersCompensation blog (http://expertsinwc.com/) and invited me to contribute some articles on media relations.  When working with the media, keep the "relations" word in mind.  What attributes go into building a business relationship?  Respect. Timeliness.  Accuracy. Understanding. Helpfulness. These apply to your relationship with reporters.  The first post deals with preparing for a media interview–a process that is much easier now that Twitter, LinkedIn and online publications are around.  I hope the post is useful and that you'll email me with any questions at helen@kingknight.com.