My good friend Yvonne Guibert has started the Experts in WorkersCompensation blog (http://expertsinwc.com/) and invited me to contribute some articles on media relations. When working with the media, keep the "relations" word in mind. What attributes go into building a business relationship? Respect. Timeliness. Accuracy. Understanding. Helpfulness. These apply to your relationship with reporters. The first post deals with preparing for a media interview–a process that is much easier now that Twitter, LinkedIn and online publications are around. I hope the post is useful and that you'll email me with any questions at firstname.lastname@example.org.
Prepping for a media interview
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