First, a caveat. My clients are wonderful – I really mean that. I’m very fortunate and I know it. Also, and PR pros get very different feedback than copywriters, creative directors and graphic designers. Many of my closest friends are in that business; I hear the stories. For some reason everyone thinks they know branding, advertising and design.
Mike Lacher’s article, “Client Feedback on the Creation of the Earth” is perfect. Please forward it to your favorite creative. Good read for clients, too.