I’ve worked in public relations/marketing communications long enough to see a lot of cycles. Branding-while still valid-was a big buzz word 10 years ago. Thousands of seminars, books and articles touted the concept. Content marketing is today’s new buzz phrase, and now there’s “branded content marketing” and, the webinars, articles and books are rolling in.
Sometimes I think my industry just comes up with new terms to have something to sell. Eight Reasons I Hate Social Media recaps some of my feelings.
Communication isn’t new. Social media venues are (relatively). You still need to identify your audience and convey messages in the way they can receive them.