Keeping it all in the family, I need to take a moment to congratulate my sister and her husband, Saffie (don’t ask) and Jeff Farris, on their thriving micro-community Bubblelife franchise. Saffie was the top sales person everywhere she worked, and Bubblelife helps independent, neighborhood businesses generate sales in the Dallas area. It’s not limited to small retailers, but if you can successfully market them, you can (and Bubblelife does) do it for larger clients. Here is an article she wrote to help businesses improve their websites. As basic as it sounds, her first tip is often overlooked.